On #Earthday 2025, Evolve Organic Beauty has launched two of its shower products in Pulpex’s fibre-based bottles, marking the first commercial use of this sustainable packaging in the personal care sector. The 550ml refill bottles are available for the African Orange Aromatic Hand & Body Wash and Superfood Shine Shampoo, allowing customers to refill at home and recycle the bottles alongside paper and cardboard waste. This initiative aligns with Evolve’s mission to combine organic, natural formulas with eco-friendly packaging, offering consumers a more sustainable option in their personal care routines.
Pulpex’s technology aims to provide fully recyclable packaging that maintains design aesthetics without compromising sustainability. Laura Rudoe, founder of Evolve Organic Beauty, stated, ““We are thrilled to collaborate with Pulpex to launch refill products in their fibre bottles. At Evolve, our mission has always been to be a force for good, redefining beauty by combining organic, natural formulas with eco-friendly packaging. Becoming the world’s first commercial users of Pulpex’s sustainable bottles is a major milestone in our journey to drive positive change in the beauty industry. This partnership perfectly aligns with our brand pillars: Pure, Proven and Purposeful.”
