Trends

New data from the European Commission’s Joint Research Centre shows that plastic was the only major packaging material to grow between 2011 and 2025. The findings reveal a difficult reality: …

Packaging has always carried information. It has displayed the brand, identified the product, explained how to use it and, in many cases, guided consumers through ingredients, warnings, expiry dates or …

Refillable packaging has become one of the most visible directions in the beauty industry’s transition towards lower-impact formats. Yet its success depends on more than the technical possibility of refilling …

Smaller packaging formats are not difficult to find in China. Mini bottles, single-serve snacks, compact portions and reduced-size formats are common across convenience stores, supermarkets and food retail shelves. At …

In Packaging, materials are not simply a technical choice. They are one of the most direct ways to change the physical reality of products, supply chains and, ultimately, consumer culture. …

The package looks the same, it performs the same, most consumers would never notice a difference. Yet its carbon footprint may be significantly lower. For years, sustainable packaging innovation has …

Packaging has always been shaped by consumer behaviour, but the idea of a single “average consumer” is becoming less useful. Today, packaging must respond to expectations that vary not only …

In high-end packaging, sustainability cannot be treated as a mere technical adjustment. It is certainly a matter of materials, but also of perception, brand consistency and the ability to preserve …

From Labubu collectibles to blind-box retail culture, packaging is evolving from a protective layer into an emotional and strategic part of the consumer experience. For decades, packaging design has revolved …

A package that cannot be opened or handled easily is more than a frustration. For millions of consumers, it is a reminder that packaging is still not designed for everyone. …