Insights

The non-alcoholic beverage market has rarely been as dynamic as it is today. Traditional categories are expanding into functional drinks, enhanced waters, protein beverages, botanical formulations, low- and no-alcohol alternatives …

Packaging regulation is often shaped by the largest markets, but it is not defined by them alone. Smaller countries can also influence the direction of travel, especially when they introduce …

Packaging has always carried information. It has displayed the brand, identified the product, explained how to use it and, in many cases, guided consumers through ingredients, warnings, expiry dates or …

Consumers care about recycling. They say they want recyclable packaging, they expect brands to reduce environmental impact, and they increasingly associate packaging choices with sustainability. But caring about recycling is …

Smaller packaging formats are not difficult to find in China. Mini bottles, single-serve snacks, compact portions and reduced-size formats are common across convenience stores, supermarkets and food retail shelves. At …

Refill packaging is often presented as one of the most intuitive answers to packaging waste. The logic seems simple: consumers buy the original product once, keep the primary container, and …

The Packaging and Packaging Waste Regulation, better known as PPWR, is one of the most ambitious regulatory shifts ever introduced for the European packaging industry. Its direction is clear: less …

There is something oddly familiar about opening the bathroom door of a hotel room. Whether the hotel is in New York, Milan, Dubai or Singapore, guests are often greeted by …

Packaging has always been shaped by consumer behaviour, but the idea of a single “average consumer” is becoming less useful. Today, packaging must respond to expectations that vary not only …

For years, packaging innovation was measured in materials. Today, it is increasingly measured in information as well. Behind every format on the market lies a complex network of data spanning …